Alitex helped Barsten establish its online presence with a digital catalog, integrating UI/UX design, SEO, and WordPress development for a seamless user experience
Alitex recently collaborated with Barsten, an emerging men’s grooming brand, to establish their online presence through a comprehensive digital catalog. This initiative aimed to seamlessly integrate Barsten’s branding into a user-friendly platform, enhancing customer engagement and accessibility.
As a new entrant in the market, Barsten faced the challenge of creating a cohesive online identity that accurately reflected their brand ethos. Ensuring consistency between their initial branding efforts and the new digital platform required meticulous alignment. Additionally, developing an intuitive online catalog that could be easily managed by the Barsten team was essential for operational efficiency.
Alitex addressed these challenges by providing a suite of services, including UI/UX design, web development, and SEO optimization. The project was executed over a one-month period, utilizing technologies such as Figma for design and WordPress with Elementor Pro for development. Google Analytics was integrated to monitor and analyze website traffic and user behavior.
Key features of the project included:
Online Catalog: A comprehensive digital catalog was developed, showcasing Barsten’s range of grooming products. The catalog was designed for easy navigation, allowing customers to browse and purchase products effortlessly.
Blog Section: To engage and educate their target audience, a blog section titled “Men’s Talk” was incorporated. This platform enables Barsten to share grooming tips, product insights, and other relevant content, fostering a community around the brand.
Brand Story Page: A dedicated “Our Ambition” page was created to highlight Barsten’s brand values, mission, and story, providing customers with a deeper understanding of the brand’s identity.
Inquiry and Partnership Forms: Contact forms were integrated to facilitate customer inquiries and potential partnerships. These forms are configured to send instant notifications to the Barsten team upon submission, ensuring prompt responses.
Throughout the development process, Alitex engaged in extensive discussions with Barsten, including benchmarking against top global brands to ensure competitive positioning. Comprehensive training and guidelines were provided, empowering the Barsten team to manage and update the catalog independently in the future.
The successful launch of barsten.co.id signifies a significant milestone for Barsten, establishing a strong digital foundation to reach and engage their target audience effectively. The platform not only reflects Barsten’s brand identity but also offers a seamless user experience, positioning the company for growth in the competitive men’s grooming market.
